It was the same with the current-gen Mustang. Then there was the whole "kept in the dark" deal with the new GT. Ugh. My boys at Ford are being tight lipped too.
Well, consider what they did with the mustang line as a whole.
Gen 1, 2 and 3 upto 70 were legit…then in 71 with the advent of the gen 4, they went to the floundering, oil-tankeresque, ThunderTird platform and the Mustang as America knew and loved it, had died. But Ford kept its advertarding team playing on the Mustang 'brand'.
That bloat-beast from hell (The 71 mustang, not Rosie ODonnell) survived for 3 years
Now, I know Ford “officially” labels all the 64 1/2s to 73 Mustangs as ‘gen 1’, but the platform, weight and wheelbase shifts from falcon to cougar in 67 and then to thundertird in 71 strongly contradicts that perspective…..but, whatever. Its their car, they can label the generations as they want. Of course, actions speak louder than words and all Fords labels can’t cover their spoor.
Annnnnnd we all know what happened in 1974. Ford did a 180 and came out with the 'petit' Gen5 Mustang II (or gen 2 in fordspeak, if you prefer) aka the pintostang. A Pinto platform. With a different body. And Mustang decals
Did I mention the mustang II was really a pinto with a different body? I did? Sorry. Just wanted to point out that is was a really just a thinly disguised Pinto. You knew that though, didn’t you? And we all know what a fine performance car the Pinto was.
Sorry, just threw up in my mouth a little bit.
Anyway, humanity was granted a brief respite when ford blissfully killed the pintostangs (did you know the Mustang II were really Pintos?) in 78.
Only to bolt new bodies to the fox aka Fairmount platform in 79.
Oh well, that blissful respite was short lived….much like the bliss one experiences when Rosie O’Donnell leaves the room.....it only lasts until you realize she’ll be coming back right after her Hagendaas and cake break.
But at least by that point Ford was actually starting to try and pull their collective corporate heads out of their asses. And by the mid 80s they were really trying to make something competitive …..ahhh the memories of watching Scott Pruett zip around the track in his mustang….and losing….oh well….hope lived. Even though Ford was failing, at least they were trying, and that's something. Sadly, full realization of the Ford-mustang-head-ass extraction operation would take much, much longer…..even through the Fox-4 platform, those heads were still firmly lodged North of the anal sphincter.
It wasn’t until after the turn of the millennia…..over 30 years after the last true mustang rolled of the line, that heads slowly began sliding free of brown eyes and Ford started getting somewhere with the modified DEW98 platform….and those motherf$#$%ers still managed to modify that platform in the wrong places…..dear god, how dense can some people be? I guess the question is moot when those people still have ears, noses and mouths full of poo.
Only in 2015 did ford finally, finally join the rest of the performance world. From the 1990s. They finally stopped the used car saleman doublespeak lies about keeping a live rear axle to stay ‘true to their roots’, and put an IRS in…..and we all know keeping the live axle was just a manufacturing cost saving device and had nothing to do with their ‘roots’…..the 71 thundertird, 74 pinto and 79 fox bodies are uncontestable points of proof as to just how true Ford was being to its “roots”. (unless one knows that by ‘roots’, ford actually meant quarterly net revenue, just as by ‘undocumented immigrant’, Obama actually meant ‘illegal alien’)
Yes, they had the engines and trannies before. Yes they had stiffened the bodies. Yes they had tuned the suspensions. But they still refused to depart the 1980s just for the sake of saving a little coin.
So, from the death of the mustang in 1970 through the still birthing of many foals from 71 to 2005, it took ford 35 years to get to something that had a legit claim to sporting the Mustang badge.
Apologies to the fox-4 guys, but hey, I don’t even consider any of my BKOs to be BKOs…..they’re just short-short bed F150s
And I apologize about the rant…there actually is a point…and it is coming. Momentarily.
And I do know that by belabored diatribe had nothing to do with JonFoster's point....I freely admit that I just used his post as a launching point for my own spiel
But before I get to my point, did you know that the mustang IIs were actually just pintos? You did? Sorry, just checking.
So my point is this: IMO, the question isn’t really ‘what will the new BKO be?’, but how many new model years, platform changes, makeovers and bullshit ad campaigns will it take before Mark Fields pulls his
head out of his ass and allows the engineers to transform the “new BKO” from yet another of fords worthless S
ehicles (which it is
going to be) into a real SUV (or MPV as Pepe’ would have it)....a real Bronco....something with 2 doors, a removable top and a tailgate. Something in which 'wheeling' means more than driving on a lawn or gravel parking lot. Something in which Micro$haft, the EPA or the Democrats had no part.
Think about it.
As for me, I think it will get there. One day. 20 or 30 years down the road. Maybe. But certainly not by 2020.
And there is an upside. By the time the new 'Bronco" comes out, there will be plenty of Ford Escapes and Edges littering junk yards across the country, so spare parts and 'upgrades' will be plentiful.