Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show - Ford Bronco Forum
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post #1 of 111 (permalink) Old 01-09-2017, 10:49 AM Thread Starter
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Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show

Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show

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DETROIT — Ford Motor plans to revive the Ford Bronco sport-utility vehicle and Ford Ranger mid-size pickup truck in a strategic bet on a surge of American nostalgia, hefty vehicles and low gasoline prices, the Free Press and USA Today learned this week in an exclusive interview with CEO Mark Fields.

The move marks the second Ford announcement this year on locating manufacturing in Michigan after facing sharp criticism from Donald Trump during the presidential campaign over Mexican expansion plans. The company will still move production of the Focus sedan from the Wayne, Mich. operation to Mexico, but it will be located at an existing assembly plant instead of a new $1.6 billion factory, which was canceled.
Quote:
"This is a no-compromise, mid-size, 4-by-4 utility for the thrill-seekers who want freedom and off-road functionality with the space and versatility of an SUV," Hinrichs said. "The Bronco is capable of conquering everything from your daily commute to gravel roads and boulders."

The Bronco is among five new sport utility vehicles that Ford will deliver globally by 2020, Hinrichs said.
Quote:
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas.

“Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough.

Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.”

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Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show


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post #2 of 111 (permalink) Old 01-09-2017, 10:53 AM Thread Starter
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1. Midsize

2. True Off-Roader

3. No Compromises

4. 2020
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post #3 of 111 (permalink) Old 01-09-2017, 10:57 AM
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I like the "no compromise" and "true off-roader" promises. We'll see if they're true!
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post #4 of 111 (permalink) Old 01-09-2017, 11:02 AM
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Sounds promising. They better not mess it up!

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post #5 of 111 (permalink) Old 01-09-2017, 11:03 AM
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Question is do I trade my wife's 2015 Sienna minivan or my 2014 BMW 740 in for this..........decisions, decisions, decisions.........


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post #6 of 111 (permalink) Old 01-09-2017, 11:15 AM
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Too bad i cant afford one, unless I sell my left nut. I'm still on the fence, as I think new vehicles are too cushy and mushy and plastic

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post #7 of 111 (permalink) Old 01-09-2017, 11:35 AM
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Too bad i cant afford one, unless I sell my left nut. I'm still on the fence, as I think new vehicles are too cushy and mushy and plastic
Agreed, the wifey already wants the New Bronco. I'd rather keep my '96 for its Rugged, Tank feel of a Truck.

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post #8 of 111 (permalink) Old 01-09-2017, 12:24 PM
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Just saw this on Jalopnik. Feeling excited with reservations... way beyond the city could mean a lot of things. It would be really smart for Ford to create a Jeep competitor- something utilitarian but fun and versatile. We'll see though. Might be hard to break into the Jeep market.

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post #9 of 111 (permalink) Old 01-09-2017, 12:52 PM
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New Bronco is official

I work at a Ford Dealership and Ford OFFICIALLY announced this morning that the Bronco will return in 2020! No other details, no pictures, but it was officially announced. Also the Ranger will be back as a 2018 model. I don't think that's a surprise to anyone it will be based off the current Ranger available in other world markets. I didn't know where to put this so I hope this spot is ok.

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post #10 of 111 (permalink) Old 01-09-2017, 12:54 PM
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right on man thanks for posting
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post #11 of 111 (permalink) Old 01-09-2017, 01:45 PM
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Ford builds the Raptor - they know how to do "off road".

All of the major rock crawling teams are all going IFS as well, so worst case is we will still have a great platform.

Bronco is a "mind set", not just tech specs.


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post #12 of 111 (permalink) Old 01-09-2017, 03:05 PM
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Yep the ol lady is already counting pennies for the new bronco I can't wait for it either.

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post #13 of 111 (permalink) Old 01-09-2017, 03:08 PM
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announced on their instagram page this morning

https://www.instagram.com/p/BPDAU1xFOTh/?taken-by=ford

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post #14 of 111 (permalink) Old 01-09-2017, 03:19 PM
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All I could think when reading the article was "please ford don't screw this up".
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post #15 of 111 (permalink) Old 01-09-2017, 03:39 PM
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Its interesting that the CEO referenced peoples love of "BIG VEHICLES" Yet they decided to build the Bronco as a Mid Sized Vehicle. I suppose that has to do with the final Price point and market positioning. Having a mass produced truck on the same platform is essential for any somewhat specialty vehicle to keep the costs down. I just wish it was F150 Based instead of Ranger Based. But it would have been $60k Plus for a base model and price it out of reach for most.

"The Bronco's revival is aimed squarely at generating a groundswell of buzz among enthusiasts who never lost passion for the rugged SUV and among new customers clamoring for big vehicles amid low gasoline prices."

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post #16 of 111 (permalink) Old 01-09-2017, 04:12 PM
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It will be designed by the Australian division of Ford, thats good news
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post #17 of 111 (permalink) Old 01-09-2017, 06:15 PM
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I posted this earlier unaware that there was already a thread

Either way, I now have 3 years to pay off all the debt my other 4 broncos have got me in. Hell yeah
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post #18 of 111 (permalink) Old 01-09-2017, 06:51 PM
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Funny. My wife and I were just discussing possibly trading her 4Runner for a TRDPro version. Now it looks like we will have 3 years to save up, keep the miles on her current 4Runner as low as possible in order to keep the trade value as high as possible, and buy a new Bronco!

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post #19 of 111 (permalink) Old 01-09-2017, 07:22 PM
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I've been hearing this for over 20 years .


IIMC; It's supposed to be the size of the early Bronco; yes?

I'll believe it when I see it on the showroom floor.....
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post #20 of 111 (permalink) Old 01-09-2017, 08:17 PM Thread Starter
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Quote:
Originally Posted by CDA 455 View Post
I've been hearing this for over 20 years .


IIMC; It's supposed to be the size of the early Bronco; yes?

I'll believe it when I see it on the showroom floor.....
The ROW Ranger is much bigger than what you're familiar with, it's definitely mid-size, not that much smaller than the F-150.

I think Fords got the right idea, a Bronco small enough for the EB folks, but big enough for the FSB faithful.


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