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post #1 of (permalink) Old 01-09-2017, 09:49 AM Thread Starter
AlaskanBronco
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Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show

Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show

Quote:
DETROIT — Ford Motor plans to revive the Ford Bronco sport-utility vehicle and Ford Ranger mid-size pickup truck in a strategic bet on a surge of American nostalgia, hefty vehicles and low gasoline prices, the Free Press and USA Today learned this week in an exclusive interview with CEO Mark Fields.

The move marks the second Ford announcement this year on locating manufacturing in Michigan after facing sharp criticism from Donald Trump during the presidential campaign over Mexican expansion plans. The company will still move production of the Focus sedan from the Wayne, Mich. operation to Mexico, but it will be located at an existing assembly plant instead of a new $1.6 billion factory, which was canceled.
Quote:
"This is a no-compromise, mid-size, 4-by-4 utility for the thrill-seekers who want freedom and off-road functionality with the space and versatility of an SUV," Hinrichs said. "The Bronco is capable of conquering everything from your daily commute to gravel roads and boulders."

The Bronco is among five new sport utility vehicles that Ford will deliver globally by 2020, Hinrichs said.
Quote:
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas.

“Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough.

Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.”

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Ford Bronco will ride again, says CEO Mark Fields at Detroit auto show


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Last edited by AlaskanBronco; 01-09-2017 at 09:51 AM. Reason: quotes
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