1st gen owners said the same thing when the fullsize appeared, 2nd gen owners said the same thing when the TTB appeared. Some need to realize, its not being produced for us. Its being made to compete with Jeep....in whatever capacity buyers deem fit. Whether that be its "trendy-ness", its offroad capability, its old school heritage, etc. And to complain about its price point (which we dont even know yet, but its a good guess at a baseline of mid-30's) is being a little near-sighted IMO. The last Eddie Bauer sold was pretty much $30k. That will have been 25 years ago when the new Bronco is available for purchase. Its a pretty safe assumption that you can expect a $10k price increase in a vehicle with twice the engineering, twice the safety features, twice the technology, twice the creature comforts, twice the power, and likely.....twice the capability (on & offroad, *fingers crossed solid axle*). Furthermore, 25 years of inflation.
Will it replace any other Bronco produced? Nope. But damn if I don't applaud Ford for trying. Ford has been pretty stagnant with innovation comparatively speaking, in my eyes at least. I'm not a Chrysler fan but they seem to be brain storming all sorts of new segments, in several of their brands independently and doing pretty well. This is a big swing for Ford. So, I do hope plenty of "yuppies" buy them. And what is a "yuppie" BTW? Is it a person who buys a new car that's different than your reason for buying a car??? I pose this question...what would you rather have, a "yuppie" buying a foreign made luxury car or an American made 4x4? I mean, I dont understand the problem here...WHO CARES why they buy it? So long as they do, Ford will continue to invest into further production and better engineering. Maybe we'll see a Raptor version or some other cool extreme off road version if it does well. But for that type of innovation to happen, the market has to be more than just us old Bronco purists. More importantly, if and when those "yuppies" and/or soccer moms get tired of them, that just means more in the used market for us. This will hopefully bring new buyers to the market which increases the value of ours. Thats a good thing. Nay, thats a GREAT thing. I've been screaming this for what feels like years. Falls on deaf ears sometimes.
Jeep is so popular because so many DIFFERENT people drive them for DIFFERENT reasons. Much like Harley Davidson now-a-days. Your dentist or local attorney can now be caught carving mountains on the weekend with other like minded enthusiasts. There is no connotation or stigma attached to it. The love of riding is simply understood among all walks of life. I personally see the same dynamic with Jeep owners on the trails/streets/shows. I often find myself envious of that camaraderie because that isn't always there for Bronco owners. Nonetheless, the point is that type of popularity and attraction to like-minded activities (with the vehicle) breeds new friendships. New friendships result in new experiences, which can lead to new interests, new connections and other networking opportunities that has the potential to broaden our horizons. Isn't that what we all want?
There will always be a "cool factor" that can never be recreated when it comes to an original. We'll still be a niche group of Bronco owners, that wont change. There will just be new blood. You can bet there will certainly be coupe/sedan enthusiasts whom may have never owned a 4x4 vehicle before. They're going to be exposed to a whole new world of adventuring, exploring, offroading, etc. They may have not even realized the recent popularity of the original Broncos were the catalyst for the new one. They will be able to see us FSB'ers still out here thriving and growing. Wont it be awesome to be able to share knowledge, stories, and good times with a fellow Bronco owner? Whether it be a first-time 6th gen Bronco owner or an original 1st gen owner!?!? If you can't tell yet, I think so...
Put me down for 1 Ford.
I personally haven't found a Bronco I wouldn't own. And yes, even that one random one with candy paint on 28's that every state seems to have.