It Looks Like Ford May be Calling its Hybrid System ‘Powerboost’ - Ford Bronco Forum
 
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post #1 of 3 (permalink) Old 12-04-2017, 05:05 PM Thread Starter
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It Looks Like Ford May be Calling its Hybrid System ‘Powerboost’



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Ford has filed a trademark application to reserve the ‘Powerboost’ nomenclature for use on powertrain and propulsion systems.

The patent was filed with the United States Patent and Trademark Office on November 30th, 2017. The filing indicates Ford has reserved the name for use on 'powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions.' It seems as though Ford is interested in calling its future hybrid-equipped models ‘Powerboost’, which could be styled like ‘PowerBoost’ making it relative to the EcoBoost name its turbocharged models bare.

How Ford plans on marketing the hybrid F-150 was recently the subject of a Bloomberg report entitled 'Ford’s Key to Selling Truck No One Asked For: Keeping Beer Cold.' It focused on how Ford plans to sell the hybrid truck to pickup owners who may not necessarily want to shell out more cash for an electrified powertrain, which included focusing on the extra energy it can bring both in the way of powertrain output and external power solutions. Either way, it seems Ford’s a bit interested in 'power.'

The automaker is also spending $4.5 billion to launch 13 electric and hybrid models by 2020, so we may be hearing the term Powerboost in Ford marketing speak for year’s to come – at least if EcoBoost is any indication. And considering the Dearborn-based automaker’s massive investment in electrified tech, we wouldn’t be shocked if we see the first of these Powerboost-badged models by as early as next year.
Read more about It Looks Like Ford May be Calling its Hybrid System ‘Powerboost’ at AutoGuide.com.
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post #2 of 3 (permalink) Old 12-05-2017, 03:02 PM
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Well it sounds cooler than Hybrid and I can tell you that my Hybrid Escape is a TURD with the 4-cyl if they Electric assist isn't working so it fits accurately too

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post #3 of 3 (permalink) Old 12-20-2017, 10:04 PM
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I'd go for a hybrid truck (never thought I'd say that ) if it could offer portable power and not need to be plugged in all the time. If the generator in the truck could be powerful enough to run a 110V welder (+/- 140-180 amp) or wheelbarrow air compressor for an 8-hour interval period, that'd be a huge selling point. Not just those things, but strong enough to do it regularly if need be. Hell, 90% of my jobsite tools are cordless and a few outlets in/around the truck for charging batteries or running corded tools would be great.

The system would have to be pretty bullet-proof though; and with a "partial-power-for-limited-use-upon-failure" redundancy. Can't drag all my crap out to the site, get to middle of the job, and have a generator failure because some BS microprocessor blew out. I'd, at least, need to limp the job to a good/serviceable stopping point, if not completion. If they're gonna tout this as a "portable power source" for serious truck owners, then it needs to be designed as such and expected to be used daily. If Ford could pull that off, I'd bite.

If they could make power outlets available in the bed, I see campers making a comeback too.
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