There was time when the Bronco was a "work horse". These saw action with Police, Fire, Forestry, anyone that wanted a full size truck that also could have covered storage. I wish the military would have picked the Bronco over the Chevy for the CUCV. Man we would have all kinds of parts out there for us.
The new Bronco is not designed to be work horse... but a play thing. It is what it is... but I actually think Ford did a good job with the new Bronco. When they get around to making another "work horse" built on a F-150 frame... I'm all in.
According to some insiders a full-size bronco was considered but was never approved. I would be surprised if Ford didn't reconsider it after a strong debut and continued sales success of the new model. Just gotta wait and see.