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Explained here is why the new Bronco and Bronco Sport could be Ford's next victory that they desperately need:
As this Detroit News story notes, it's another example of Ford leaning heavily into its heritage, something that has worked well with the Mustang and the trucks. As you probably know, old-school Broncos have been the rich hipster vehicle of choice for years, so it needs that energy around the new one:
  • When the new Bronco goes on sale in 2021, Ford will be looking to tap into that enthusiasm, as part of a strategy built around trucks and SUVs, and the technology that will define the auto industry's future: "What we need to do is leverage that history, but interpret it in a way that is very relevant and modern for today," said Dave Pericak, director of enterprise product line management for Ford's Icons division.
  • Another reflection of the Blue Oval leaning into its heritage: it announced Monday that Bronco will be its own brand, with the tagline "Built Wild."
  • The automaker will broadcast the virtual reveal of the Bronco across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu, during the first commercial break in the 8 p.m. hour on Monday.
It's also meant to give the Jeep Wrangler a much-needed black eye. Save for maybe the Toyota 4Runner, which is much bigger, the Wrangler doesn't have much in the way of direct competition despite its extreme popularity.

And while the Bronco itself is a pretty conventional vehicle, there is a possibility of electrification down the line, says Dave Pericak, director of enterprise product line management for Ford's Icons division:
  • The next question, then, is whether that means electrification is in the Bronco's future. There are no concrete plans for an electric Bronco at this time, but Pericak doesn't rule it out: "No product is not considered at some point in time for electrification or some version of some propulsion system that would enhance its performance."
 

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Resident Nice Guy
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I'm going to love seeing them around but there is a better chance of hell freezing over than me purchasing one.
 

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I really liked what Ford did with the Mustangs in 2005. The wide back resembling the Mach I just really appealed to me. Now that they are getting 15 years old I just might go out and buy one..... probably not the result Ford is looking for with the Bronco though.
 

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Joisey don't smell funny
78 Bronco Custom, 460/ZF5, Sniper upgrade, 3G, dual batt
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I really liked the 05-09 Mustangs, but it didn't take long before everyone and their brother had one. No thanks. I like being just a bit different from the crowd. I'll wait a few years on the Bronco too. See what the reviews are, and when my Sante Fe is ready to retire, I'll look at 'em.
 
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