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FSB Vendor
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Discussion Starter #1
Gaining insights from a relative handful of anonymous product reviews requires patience and skill at reading between the lines. Anonymous reviews of replacement auto parts are even sketchier. There are just too many parts and too many vehicle models to ever hope to get a meaningful number of useful reviews for any one part. RockAuto may have ten alternators with a choice of three amperage outputs that fit just one truck. Reviews of broad part types (alternators, thermostats...) and brands (ACDelco, Stant...) without any specific make, year, model, engine connections are likely to be nothing but vague opinions and biases.

RockAuto's heart icons (
) turn the extreme specificity of replacement auto parts into an advantage! A heart icon next to a part means it was ordered most frequently and returned least frequently for a specific vehicle. This is actual data from ALL customers facing similar repairs on the same vehicle. That is what makes heart icons great. They are based on data that automatically reflects the myriad things ALL customers purchasing that part for that vehicle have taken into account.

 

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Premium Member
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3,151 Posts
Gaining insights from a relative handful of anonymous product reviews requires patience and skill at reading between the lines. Anonymous reviews of replacement auto parts are even sketchier. There are just too many parts and too many vehicle models to ever hope to get a meaningful number of useful reviews for any one part. RockAuto may have ten alternators with a choice of three amperage outputs that fit just one truck. Reviews of broad part types (alternators, thermostats...) and brands (ACDelco, Stant...) without any specific make, year, model, engine connections are likely to be nothing but vague opinions and biases.

RockAuto's heart icons (
) turn the extreme specificity of replacement auto parts into an advantage! A heart icon next to a part means it was ordered most frequently and returned least frequently for a specific vehicle. This is actual data from ALL customers facing similar repairs on the same vehicle. That is what makes heart icons great. They are based on data that automatically reflects the myriad things ALL customers purchasing that part for that vehicle have taken into account.



thanks for the explanation! is there a threshold on the number of purchases vs number or returns?

do you differentiate between the different grades, as well? as in, would the "economy" parts be compared against "economy" parts or do they compare against the "daily driver" parts, as well?
 

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Moderator
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22,799 Posts
Yo RockAuto,
More good news!
96 Bronco 5.0 ignition control module DY 1077 from Rock Auto is Genuine Ford Motorcraft®

On 21 May, 2019 I purchased a 96 Ford Bronco 5.0 ignition control module, DY 1077 from Rock Auto.

I received it 23 May and noticed the usual Motorcraft® logo wasn't impressed on it.
The box looked the same as what I have purchased in past from our local Ford dealership.

I e mailed Ford Global Brand Protection and asked, "is this is a genuine Mototocraft part?"
Here's the reply;
"After reviewing the information you provided, the part you purchased appears to be genuine. The OE current model part does not have a Motorcraft/Ford logo on it and looks like the part in your photo. Since the vehicle model year for this part is very old the supplier of the part most likely has changed. Also we have not had any prior issues with Rock Auto selling non-genuine parts."
Lisa W.
Ford Motor Company
Global Brand Protection
313-317-4776
"What Is Global Brand Protection?
The Global Brand Protection group exists to protect the consumer by ensuring high quality original equipment parts are used in your vehicle that are recommended by Ford Motor Company. Counterfeit products potentially compromise consumer expectations because they do not meet Ford Motor Company’s rigorous testing and quality control standards.

Global Brand Protection focuses on:
Preventing the distribution of and removing counterfeit parts from the marketplace
Ensuring that the company’s trademarks are used appropriately
Maintaining the integrity of the sale and distribution of Genuine Ford parts..."
Ford | Global Brand Protection
 

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