I bet you that currently you could put 5 of any of the members of this forum... in a group at a met an greet with 95 jeep owners and I could pick them out with no problem. Once these nice shinny new Broncos come out we will be in for it. At least when someone buys a 20+ year old vehicle they probably understand some of the basics. I'm afraid we are going to get a ton of folks who couldn't find the oil dipstick on a FSB... let alone actually change their own oil. I know it is great for the Brand.. and I do love my Bronco.... but the first time I pass a new Bronco painted pink or purple with a " silly boy Broncos are for girls" bumper sticker I'm going to hurl.