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Do you call it a truck or a Bronco?

5.6K views 58 replies 41 participants last post by  biggum  
#1 ·
Two-month old Bronco owner here.
I'd tell my friends... "I'm replacing so and so on my truck this weekend".
And they complain about me calling it a truck instead a Bronco.
I'm trying to get into the habit of calling it a Bronco instead of truck.
But having a hard time.

Not that it really matters, but what about ya'll?
In regular conversation, do you refer to it as "the Bronco" or "the truck" or something else?

And if it's something else, I'm sure we all wanna know what. :popc1:
 
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#4 ·
I use both. I consider it a truck because it has a full frame. Now a Jeep Cherokee on the other hand I call a piec.....
 
#5 ·
I use both terms, since it is both a Bronco & a truck. The Ford factory manuals cover pickups & Broncos in the same books.

I also refer to my F250 as both an F250 & a truck, since it is also both.

Insisting on not calling your Bronco a truck seems like saying you must not call an F250 anything but F250. :shrug Now if you were calling your Bronco a pickup...
 
#6 ·
I refer to mine as "The Bronco" if I have to talk about it. Sometimes me and my wife refer to it as "The MojĂłn" and here's the definition of that word, so you understand why (Definition #4 https://www.spanishdict.com/translate/mojĂłn). For what it's worth, in documentation I've found Broncos referred to as wagons and "carry alls". I don't think I'd call it either of those personally.

My F100 is my truck and I only call it an F100 online or if someone in person asks what model it is. The "new" truck I just picked up will most likely be referred to as "The flatbed" as it has a flatbed and would be the easiest thing for my family to immediately differentiate between that one and my F100. However, we're dealing with kids that are single digit in age. One of them asked why we have a new blue car (the flatbed), to which I said it's not a car, it's a truck and then proceeded to have an debate about it with a 7 year old.
 
#8 ·
Meh... I use both terms interchangeably because the BKO still gets work done. Mostly, I use "Bronco" though. I also have a Dodge Ram 1500 and just call that the "Dodge" when mentioning it.

Just don't call your BKO a "car."
 
#9 ·
Is the Bronco really a "truck" though?
I mean, technically it's the worlds first true "SUV" I think.
Do you call your Ford Explorer SUV a "truck"?
I think that's something some folk do..
While other folk just laugh.
 
#12 ·
Actually just got into this debate with my 14yo yesterday because I said the same thing about the 1st gen bronco, and he proved me wrong with a quick Google search. Apparently the suburban is the first real suv (excluding military vehicles) as they had a model out in 1935 (the suburban carryall) altho they didn't include 4wd option until the fifth gen in 1955-56, which I think is hallmark to calling something suv, but if going by that standard, benze put out a 4wd in 1903. And this is the general tenor of most conversations with my 14yo :histerica

To answer the OPs question tho, generally referred to as the truck or rig...
 
#11 ·
It's not an SUV. It's an MPV = Multi Purpose Vehicle

Generally, I refer to it as my Bronco but occasionally or in discussion with fellow Bronco owners, I'll call it a "rig" or an FSB. :shrug
While I agree it could easily be called a truck, as it shares so many components... I own a truck and it has different uses.
 
#55 ·
#16 ·
all my vehicles have names his is ronco. ram is tonto. equinox is black betty. buick is Gonzales. if we ever get a suburban its going to be weller or booker or woodford (hince bourbon). my chevy truck was sanders.
 
#18 ·
Its obviously a bronco so i say truck. It sounds weird when you say i have to go wash my bronco or im changing the oil in my bronco. Like you have to emphasize its a bronco. I just say truck. I have to go wash my truck or i have to change the oil in my truck. I guess it depends on the conversation, i could see where both would fit but in general i call it a truck.
 
#20 ·
This is how i think of it.

Anything that is a car or crossover suv i consider a car. Any large suv such as expedition, suburban, escalade etc i consider a truck. There is some grey area though because a explorer and durango are in between. Not really a crossover but not considered a large suv either, id still possibly consider them a truck. I think its easier to distinguish anything pre 2000 as there werent many crossovers on the market so you either had a car or anything else including a suv was a truck, besides the crv or the aztek and other small suvs which i would consider a car.

Lemme put it this way, and maybe its the easier way to tell, if you can lift it, its a truck lol
 
#21 ·
The term truck is a larger category. Bronco is a specific type of truck.

It's like dogs. They are many breeds of dogs, but they are all dogs. You can call your dog by its name, call it a labrador, call it a dog, or call it an animal. All of those terms apply.

Same thing with your Bronco. Call it by name if you named it, call it a Bronco, truck, Ford, vehicle. All apply.

The bottom line is I think the term truck usually refers to how it is built underneath. There are exceptions, like the Ranchero. Our Broncos share many parts with the other trucks. Drivetrains, axles, springs, even the front half sheetmetal. Our frames are essentially shortened F150 frames, not car frames. Ford considered them trucks in both their ads & manuals.

1982? America's Truck.
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1990 Ford truck shop manual. Econoline, F-Series, Bronco. All trucks.
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As for the term SUV, I remember it coming into common use mostly as a marketing term that sounded cooler than "minivan" to buyers. They looked different, but the use was the same. And "minivan" originally sounded cooler than "station wagon" at the time they were introduced. But any of those terms lose their glow once in use. Eventually they all end up meaning "boring family hauler" instead of "cool useful vehicle".

The earliest place I've heard the term "sport utility" was in a 1966 Bronco ad. The ad used it to describe a half cab, the little pickup version. See 0:41 in the video below. In the same ad they also showed a wagon & a roadster, & neither was called a "sports utility" in that ad. They also called the Early Bronco "first 4 wheel drive sports car". In the "America's Truck" ad above, Ford uses the phrase "Sport Utility" in the TTB description. It had a different meaning in the public eye back then.

1966 Bronco ad. "Sport Utility" reference at 0:41.
 
#32 ·
I call my Bronco a "Bronco". Its not a SUV because the SUV class didn't roll around till 1997. How you build a Bronco can make it either a truck/suv or a Mustang with 4 wheel drive.